Wear blue
The simplest way to take part is to wear blue on the day. Visibility across a workplace, school or street is what makes the message land.
Blue September
Blue Friday
A key day of action for the campaign, when communities turn blue to face up to prostate cancer and men's health.
Blue September runs in Australia, New Zealand, the USA, the United Kingdom and Ireland.
The day of action
One day, one colour, one message
Blue Friday brings the Blue September campaign together in a single day of visible action. Blue clothing, blue decorations and blue events help make prostate cancer awareness something the whole community can see and talk about.
- Community-wide participation, from workplaces to local groups
- BBQs and social events where people gather in blue
- Raising awareness through visibility, so prostate cancer is hard to ignore
Blue Friday appears on the Blue September event calendar alongside Dawn Walks, charity gigs and motorbike shows.
How to take part
Three simple ways to join in
Whether you organise something for the team or simply show up in blue, there is a place for you in Blue Friday.
Host a BBQ or social event
BBQs and social gatherings are a long-standing way for communities to mark the day and fundraise together for prostate cancer awareness.
Register your event
Fundraisers and events can be submitted for the Blue September calendar. To be included, events must specifically provide information or support prostate cancers.
The wider campaign
Blue Friday sits inside a bigger month
Blue Friday is the anchor day of Blue September, which works across Australia, New Zealand, the USA, the United Kingdom and the Republic of Ireland. Events through the month build awareness and raise funds for prostate cancer support.
| Activity | What it involves |
|---|---|
| Dawn Walks | Early-morning community walks held in various locations |
| Motorbike Shows | Large bike displays bringing riders and supporters together |
| Charity gigs | Live music events raising funds and awareness |
| Blue Friday | The key day of action, including BBQs and social events |
Blue September provides information about events but takes no responsibility for event management. For confidential telephone information and support in Australia, call 13 11 20 for the cost of a local call, or email info@blueseptember.org.
Blue September is an international awareness campaign that encourages people to wear blue and stand up to prostate cancer and men's health issues. It runs in Australia, New Zealand, the USA, the United Kingdom and Ireland, giving each participating country a shared colour and a shared purpose. The campaign turns a medical subject that many people prefer not to discuss into something visible in public life, opening conversations that might otherwise never happen at work, at home or in the community.
Blue Friday is the campaign's key day of action, a single day when communities across several countries turn blue to face prostate cancer and men's health. Blue clothing, blue decorations and blue events help make awareness something the whole community can see and talk about. From workplaces to local groups, from barbecue fundraisers to decorated shared spaces, participation becomes a practical way for people to show solidarity and invite conversation.
The message behind Blue Friday is simple: one day, one colour, one message. Rather than a quiet observance, it is designed as a visible, collective moment when organisations and community groups act together. That approach reflects how health awareness generally works best, because when people see colleagues, neighbours and local institutions joining in, a difficult subject starts to feel less private and more possible to discuss openly with friends and family.
Running across Australia, New Zealand, the United States, the United Kingdom and Ireland, Blue September has been shaped by the belief that awareness campaigns achieve more when they reach beyond awareness alone. The visual identity supports that goal: a single strong colour, clear orange accents and bold navy typography create a consistent, recognisable look, while events and community participation give the campaign a social dimension that extends well beyond any single organisation's internal activities.
Getting involved in Blue September can take many forms, from wearing blue on the day itself to hosting or joining a community event, decorating shared spaces or supporting the campaign through donations. The point is that no single gesture changes much, but many gestures happening at once do. By turning a whole country blue for one day, Blue September shows that men's health is a community responsibility, not a private matter, and that support can be as straightforward as choosing a colour.